Heard of data-driven marketing. Data-driven marketing, just like its cousin “growth hacking”, has become a big hit among the marketing community. Check google trends and you will see how popular it has become in recent years:google search trend for the term “data-driven marketing” source: far from being a fad, data-driven marketing is a reality. Marketers want to know more about it because it works. For example, according to a study by statista, 89% of marketers worldwide use data to make their strategic decisions. So what is data-driven marketing? And how can you use it to get better results for your business? Read on to find out what data-driven marketing is by learning how data and marketing work Together, and three ways to increase your conversion rate with data-driven marketing. How data and marketing work together online marketing has one big company mailing list advantage over its offline counterpart: tracking. The development of modern software tools has made it possible for marketers to track almost anything online. For example, google adwords provides you with the exact number of impressions your ads are getting, the demographics of your audience, and the specific amount of money each ad generated. Campaign monitor, on the other hand, shows you open rates, click-through rates, and the number of clicks each link in your email got, among other metrics. The sophistication from which tech companies Provide their data helps marketers understand what works and what doesn't. This allows businesses to have a deep understanding of the results they're getting for what they're spending on each channel, as well as improving the customer experience once people are on their site. Having access to large amounts of data has both positive and negative implications for marketers. The good news is that having access to data can help marketers optimize their campaigns to maximize results. As the old saying goes, "What gets measured gets done", anything you can measure, you can improve. The bad news is that marketers can be inundated with all kinds of irrelevant data, causing them to lose sight of what matters.