Apr 11, 2022
In Welcome to the Forum
Imagine you are interested in purchasing a copier for your business. You've just read this article and watched this video that gives you an idea of your pressing cost concerns. Now, you click on the CTA and have the opportunity to fill out the form and receive an educational eBook that dives into cost-saving opportunities for you and your business. When you fill out the form to receive your eBook, AIS now knows who you are, what interests you, and most importantly, the sales team has a industry mailing list qualified leader. 2. B2B Lifting Service Content Marketing Example (Question) Question Example Content Marketing This ditty from B2B lifting and rigging leader Mazzella begins with a strong title, as if buyers would ask the question. If you find this article online while searching for common overhead crane problems, you'll know from the title that you'll know exactly these five problems - and more importantly, you'll be educated on Mazella's specific ways to avoid them .