This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher . In this episode of This Old Marketing, Robert and I are Jewelry Retouching encouraged by a venture capitalist's perspective on content as an asset that increases value. A key to creating this value? Evergreen content. Then we consider Apple's next move, which Jewelry Retouching doesn't appear to include a Time Warner (or Disney) acquisition. We encourage listeners to research assets they can acquire to create richer customer experiences. Finally, we're really excited about the academic research that proves that great content builds trust (warning: the opposite is also true). Moments and praise include a historic meeting between Pope
Francis and top YouTube stars, and a partnership between programmatic ad data providers that seems to be missing an important piece. This week's This Old Jewelry Retouching Marketing example is by Thomas Chippendale. This week's show (Recorded live May 30, 2016; duration: 1:00:52) Download this week 's This Old Marketing PNR podcast . If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes . 1. Content Jewelry Retouching Marketing in the News Content Marketing and Compound Returns (6:55):Tomasz Tunguz, a venture capitalist at RedPoint, explains his theory that content marketing delivers compound returns. Like a bank account, its growth rate starts slowly.
It can become very valuable. It also recommends a balance between permanent and temporal content (news and current affairs); the latter can drive a lot of traffic over time, while the former can lead visitors to take calls to action or engage Jewelry Retouching with additional content and resources. We agree that the real value lies in building a collection of content, built consistently over time. A short-term content “campaign” does not provide these cumulative results.quite made the choice to buy Time Warner, a tentative discussion from last year Jewelry Retouching shows the iPhone maker is serious about getting into content media, according to Ad Age. As iPhone sales slow, Apple is under pressure to show it can grow in other areas, especially services. Robert and I agree that hardware technology companies still see revenue flattening.