Jack Gevon , eCRM & Email Marketing Manager at The Private Clinic Jack Gevon Are you an Email Marketer sending birthday or anniversary emails to your customers as part of your loyalty and retention strategy? If your answer is yes, keep reading…. For the past few months I've been using a new messaging tool called Image WIZZ which lets you customize an image. This has given my email campaigns a significant boost when it comes to CTRs and CTORs. Every time I've used personalized images in a campaign, I've had at least a 10% to 15% increase in engagement and about a 5% increase in revenue. It's an amazing tool, especially if you want to get a little more creative with your emails to make them stand out even more or, as they say, have that WOW factor.
Plus, if you want to take it to the fax number list next level, you can also customize an animated GIF - think of the possibilities. Ellie Stamouli , previously Senior Email Marketing Executive at MR PORTER Ellie Stamouli When writing subject lines, always put yourself in your customer's shoes; they have an inbox full of marketing emails like yours. What will make your email stand out? And don't neglect the pre-header. As probably over 50% of your audience checks email on mobile, you can use this as an extension of your subject line, to give more information about the content of the email and ultimately another reason for your customer to open your email.
Barbara Leszczynska , graphic designer, email marketer at Corney & Barrow Barbara VictoriaEmail marketing has always been an integral part of my personal growth. There is no recipe for a successful email campaign: the only way is to audience. Email campaigns can vary depending on the sales offering and type of customer, but to gain recognition among competitors, selling the story is more important than the product itself. As a designer and illustrator, by heart I always incorporate an interesting image of a hero. It can be a simple drawing or an animated gif with a very strong message. Let's leave some space for the audience to guess the context, and even include an element of humor to make them want to know more.