Direct mail campaign is about making direct mailing list contact with existing and potential customers to promote our products or services. Unlike media advertising, it enables us to target a particular group of people with a personalized message. Direct mailing list marketing is cost effective and extremely powerful at generating sales. Mail is tangible. Because direct mailing list mail is actually delivered onto customer's and prospect's hands, they are sure to see and browse your message.
Since customers may physically touch a bit mailing list of mail, in addition to that, they examine its contents as reliable. But the challenge in a direct mail campaign is how to find the right mailing list? There are basically two sources that can help us to mailing list narrow down our mailing list selection. 1. Building our own customer database: It's an axiom of the mailing list marketing industry that the most important factor in the success of a direct mail campaign is the list.
Some say using the right mailing list can account mailing list for the maximum amount as 80% of the success of Email Marketing. So, building the in-house customer database is that the logical opening move when planning for direct mail campaign. The customers and the prospectors who have shown their interest in our products or services in the past comprise mailing list a large part of this database. We can also use some criteria to target, high- quality customers like age, mailing list, income level, geographic location and make up a list of potential customers.