Let me calm down...I'm not really bragging, this is the latest summary of my 5 years of operating experience!
The value of this operating plan is self-evident to me, and it is derived based on a "law", in line with the first-principles way of thinking .
For you, I believe there will be inspiration, as long as you are willing to read and finish.
1. The cause of the incident
A few days ago, I posted an article " Jumping out of the e-commerce platform to operate and let the product soar to the sky " on Everyone is a product manager. This article has received a good amount of reading and evaluation feedback, and readers privately messaged me and asked How should I do this?
If you haven't read it, it is recommended that you read it first, because it is the basis for understanding this article (operation plan).
Second, the difference between explosion and explosion
The title says that "explosive products" are the future. What's the difference between explosive products and explosive products?
A hot item refers to a product that sells very well on traditional e-commerce platforms.
An explosive product refers to a product with high sales on the entire network, and it will continue to sell well and be sought after by consumers. It can be used as the company's flagship product and the cornerstone of the brand.
It can be said that an explosion must be an explosion, but an explosion is not necessarily an explosion.
3. Operational thinking
In operation, the first thing to do is never to plan immediately, but to think!
So what do you think about? Two points to think about:
First: Final Thoughts
The so-called final thinking refers to judging what the final commercial form of the current product or service will be .
The end is not the goal, nor what you want to plan or envision, but what the eventual development of the project will look like under certain rules.
Generally speaking, most industries are in line with the 28th Law . When the industry develops to a mature stage, only the top merchants can live better, and the merchants in the lower part of the waist are living very hard.
Guazi used car, I believe that the post-80s and 90s all know about it? Guazi invested 1 billion yuan in advertising in the first year of its establishment. Many investors thought this idea was crazy, but Deng Delong and the Guazi used car team did it unswervingly.
Deng Delong said: "At that time, the used car trading platform already had Uxin and Renrenche in front. If Guazi could not quickly seize the minds of users and come first, there would be no chance. Therefore, when we bought the value of 500 million yuan with 1 billion yuan. The head position of the big race track of 100 million to 100 billion US dollars, 1 billion yuan is not even pocket money.”
Do you see it? For an industry that still has 50 billion to 100 billion yuan, as long as it can grab the top position on the track, the 1 billion yuan advertising cost is not even pocket money. What a far-sighted and profound decision!
Second: the current stage
The so-called current stage, refers to which stage of your product or service in the industry, early, middle or late?
At different stages, market opportunities and competition distribution are completely different, and the strategies and resource allocations country email list adopted are also not the same.
Now, most industries in the mainstream e-commerce platforms have formed a head effect . Whether you believe it or not, traditional operations have become more and more difficult. In many cases, it is not that your skills are inferior to others, but that your competitors are too strong...
You are fighting on the traditional e-commerce platform track, your competitors are better than you in all aspects, and you are not afraid of fighting for price. How can you compete with others?
Only by jumping out of the e-commerce platform to operate, there may be a chance of life; maybe you can see both trees and forests .